Social Media Marketing (SMM)

Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.

Social Media Marketing functions on the principle of Social Media Optimization (SMO), i.e. the improvement of company image on social networks.

SMM is based on the principle of organic search, which basically means that when the website or its connected social network page is more active, the website’s position on search engines rises, i.e. it will be in seen the first few results.

Social Media Marketing (SMM) is a type of internet marketing which uses the benefits of social networking sites as a tool of promoting websites, thus increasing traffic towards them and learning from users’ direct reactions.

SMM helps a company get direct feedback from customers. while making the company seem more personable. The interactive parts of social media give customers the opportunity to ask questions or voice complaints and feel they are being heard. This aspect of SMM is called social customer relationship management.

SMM became more common with the increased popularity of websites such as Twitter, Facebook, Myspace, LinkedIn, and YouTube.

Social Media Marketing At Marketing Land


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Abbreviation of Social Media Marketing, which consists of all those activities carried out by companies, institutions, or independent professionals in order to promote their products and/or services and establish a bond with their target audience through social media. It is one of the pillars of the digital marketing strategy – together with SEO, SEM, and SMO and it ranges from advertisements on social media (Social Ads) to community management.

How Are Search & Social Media Marketing Related?

Why would a search marketer or a site about search engines care about social media? The two are very closely related. Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content. Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine.