Facebook Ads provide a platform for you to place promotions or product offers in the news feed of a specific targeted audience.
Facebook Ads are ads you run from the Facebook advertising platform. They can show up (and you get to choose these placements if you don’t want them all):
- On Facebook.com
- In the Facebook app
- In FB messenger
- On Instagram
- In other partner apps, e.g. The History Channel app and others
They can achieve many goals (knowing your goal for each ad is very important), including:
- Video views
- Post engagement
- Website traffic
- Conversions like getting leads or sales
- FB page fans
- New app users
- App engagement
The targeting is very good, and you can reach many types of people with it based on things like:
- Demographics (age, gender, etc.)
- Behaviors (like purchase behavior)
- Connections (to FB pages)
- Retargeting (people who’ve been to your website or interacted with a post or watched a video)
Google Ads is a platform given by Google (originally called Google AdWords) for setting up text ads, product listings, and support listings, cellular App installs and video advertisements. Google Ads will display my advertisement only to people who look for certain keywords and phrases I have targeted, including, Cameras, DSLR Cameras, low-budget DSLR Cameras.
If you are looking to create a video advertisement on YouTube, you have plenty of options in terms of the type of video advertisement you can run. We cover everything you need to know about YouTube video advertising formats before you set-up your first campaign. In Google Ads, you can create YouTube and Google Display Network video advertising campaigns with different YouTube video ad formats to engage customers in different ways on YouTube and across video partner sites. First a channel should have 4000 hours of watch time and 1000 subscribers to apply for AdSense. Then after approval AdSense starts showing ads on the videos. If you don’t skip the ad or even better click the ads you get paid.There are different types of ads like overlay, skippable, non skippable etc. Available video ad formats include:
Tik Tok Ads
TikTok is a video sharing social networking services owned by Byte Dance, a Beijing-based company founded in 2012 by Zhang Yiming. It is used to create short lip-sync, comedy, and talent videos. The app was launched in 2017 for iOS and Android for markets outside of China. ByteDance had previously launched Douyin (Chinese for the China market in September 2016. TikTok and Douyin are similar, but run on separate servers to comply with Chinese censorship restrictions. The application allows users to create short music and lip sync videos of 3 to 15 seconds and short looping videos of 3 to 60 seconds. It is popular in Asia, the United States, and other parts of the world. TikTok is not available in China, and its servers are based in countries where the app is available.