Email Marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant’s relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.

What is email marketing?

Email marketing is a kind of internet marketing that occurs when a company sends promotional messages or materials to groups of people by email. At its most basic level, Email marketing is the use of email to promote your business. Usually, these messages contain advertisements, commercial messages, sales solicitation or donation, or a call for business.

It is used to cultivate relationships with potential customers, keep current customers informed and updated on your brand, offer coupons to encourage customer loyalty, and more. Any kind of email with the said content can be considered email marketing and their purpose is to acquire new customers, build or enhance a company’s relationship with their current customers, and for the customers consider a repeat business with them to develop trust, loyalty, or to give them awareness about their brand.

Some people think email marketing is outdated, but they couldn’t be more wrong. Email marketing has been utilized since shortly after the birth of the Internet. It is a direct form of marketing, similar to marketing through snail mail, but email marketing is much more efficient for your wallet and for the environment since it’s totally paperless.

It has evolved considerably since then and is still an incredibly useful marketing tool. In fact, many entrepreneurs argue that email marketing is more important now than ever before. There’s a good reason 85% of U.S. retailers consider email marketing one of the most effective customer acquisition tactics.

It is cost-effective and fast


The cost of using email as a channel to advertise goods and services is quite lower than most of the other forms of marketing. The business does not incur printing costs as it would with posters or brochures. Also, there are no advertising or media hosting fees for sending advertising messages to the target audience. Moreover, through bulk email sending and automation, marketers can save time on their advertising efforts. With SendPulse, you can send up to 15,000 advertising emails for free every month.

Easy to measure and compare
With email advertising, marketers can quickly assess the success of their ad campaigns. You can follow up on the performance of different emails and use the feedback to improve future campaigns. Moreover, you can compare your campaign results against email advertising benchmark reports in your specific industry. Benchmarking data can be found online. It helps marketers identify problems and make improvements.

Reach targeted audiences through segmentation


Email advertising solves the numerous shortcomings of non-targeted marketing, such as television ads and billboards. With email, the marketer has more control over who sees their messages by using segmentation. You can group customers based on location, demographics, stage in the sales funnel, etc. and send emails targeting their specific needs.

Comparison to traditional mail


There are both advantages and disadvantages to using email marketing in comparison to traditional advertising mail.

Advantages
Email marketing is popular with companies for several reasons:

Email marketing is significantly cheaper and faster than traditional mail, mainly because with email, most of the cost falls on the recipient.
Businesses and organizations who send a high volume of emails can use an Email service provider to gather information about the behavior of the recipients. The insights provided by consumer response to email marketing help businesses and organizations understand and make use of consumer behavior[citation needed.
Almost half of American Internet users check or send email on a typical day, with emails delivered between 1 am and 5 am local time outperforming those sent at other times in open and click rates.
Disadvantages
As of mid-2016 email deliverability is still an issue for legitimate marketers. According to the report, legitimate email servers averaged a delivery rate of 73% in the U.S; six percent were filtered as spam, and 22% were missing. This lags behind other countries: Australia delivers at 90%, Canada at 89%, Britain at 88%, France at 84%, Germany at 80% and Brazil at 79%.
Additionally, consumers receive on average about 90 emails per day.
Companies considering the use of an email marketing program must make sure that their program does not violate spam laws such as the United States’ Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM), the European Privacy and Electronic Communications Regulations 2003, or their Internet service provider’s acceptable use policy.

Start communicating with your customers through email
It’s easy to get caught up in the intricacies of building out an email marketing campaign that works for your customers and your business. There’s a lot of learning involved, but there’s also a lot of opportunity to communicate with your customers, rather than just sending emails all the time.

With email marketing, you can build your brand, out-do your marketing goals, and set yourself up as an expert, all without breaking your budget. No matter your level of experience, you can create professional email marketing campaigns quickly. That means less time spent worrying about marketing details and more time spent working on making your business successful.

Start communicating with your customers through email

It’s easy to get caught up in the intricacies of building out an email marketing campaign that works for your customers and your business. There’s a lot of learning involved, but there’s also a lot of opportunity to communicate with your customers, rather than just sending emails all the time.

With email marketing, you can build your brand, out do your marketing goals, and set yourself up as an expert, all without breaking your budget. No matter your level of experience, you can create professional email marketing campaigns quickly. That means less time spent worrying about marketing details and more time spent working on making your business successful.

What is the benefit of email marketing over other methods of marketing?

  1. 1.Targeted and personalized content
    2.Build credibility
  2. 3.Better brand recognition
    4.Boost sales
  3. 5.Stronger customer relationships
    6.Optimize your time and budget
  4. 7.Metrics to learn what works
    8.Increased traffic to your website
    9.Establish authority
  5. 10. Build excitement